Last week I told you about the Do Not Disturb switch. It's one small tag that keeps your welcome sequence from crashing into your broadcasts.

This week: Why you build with small pieces instead of one giant automation.

I see this on almost every Kit coaching call I get on:

• Someone sits down to build "the ultimate welcome flow."
• They build one enormous automation.
• Deliver the lead magnet, wait, tag, segment, send five emails, conditional paths, check for a purchase, pull people out, send follow up emails, etc. until their hair is on fire.

Everything crammed into one sprawling automation.

It works! For about a month.

Then you want to change one little piece...and you freeze because you can't remember what's wired to what, and you're scared the whole thing is going to tip over like a Jenga tower.

So many Kit Creators have shown me that exact automation. The one they're afraid to touch.

Heck, I've built too many of these for myself and my past clients (sorry 😬)

Here's how I build automations now:

Small Lego Bricks

I said it out loud to a client this week:

Deliver the lead magnet? That's one brick.

Start the segmented welcome? Another brick.

Pitch your product or service? Another brick.

(That Do Not Disturb switch from last week isn't its own brick, by the way. It lives inside almost every brick, quietly flipping on and off as people move through.)

Each brick does a single, obvious job.

And when it's time to build a customer journey, you snap the bricks together in whatever order the mission calls for.

And you stop rebuilding.

Here's what my client said after I shared this with her:

That's the whole game.

Want a new sales sequence three months from now? You don't tear apart the welcome flow, you build one new brick and snap it on the end.

Want your to send your hand-raisers on autopilot?

Start the sequence → wait 90 days → clean up the tags → send them back through.

(My Army logistics brain loves this. Build parts that each do one job, then assemble everything together for the mission in front of you.)

This is exactly what I do with my Effortless Flywheels clients. We map the bricks your business actually needs, then snap them into a system that runs in the background while you focus on the work only you can do. If staring at your automations makes your eye twitch, that's the work we do together.

So before your next big build, ask the question I ask every single time:

What are the bricks I need to build this?

Then build those bricks.

Do you have one automation you're afraid to touch? Grab a coaching call and I'll be your second set of eyes. We'll break it into bricks together, right there on the call.

Here's to building one brick at a time!

Robby

P.S. Next week I'll share about how one of my clients now only has to write one email a month and still lands in inboxes every single week. Once you see it, you can't unsee it, and it's a huge time saver.

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