Build with bricks, not glue

Last week I told you about the Do Not Disturb switch. It's one small tag that keeps your welcome sequence from crashing into your broadcasts. This week: Why you build with small pieces instead of one giant automation. I see this on almost every Kit coaching call I get on: Someone sits down to build "the ultimate welcome flow." They build one enormous automation. Deliver the lead magnet, wait, tag, segment, send five emails, conditional paths, check for a purchase, pull people out, send follow...