Your cleanup automation might be deleting customers

There's a decent chance your list cleanup automation is quietly removing people who have paid you money. I recommend every client have an automated way to re-engage (or remove) cold subscribers. Your list should earn its keep. But there's one mistake I see over and over. People forget to screen out past customers. On a recent Kit Coaching Call, one of my clients was screening for customers. The problem was, not all of her past purchasers were actually tagged as customers... So her cleanup...